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Current Enforcement Trends for Tracking Technologies
March 24 @ 12:00 pm – 1:00 pm EDT
Investigations, enforcement actions, and lawsuits focused on the use of website and mobile app tracking technologies are accelerating globally—specifically related to consent, notice, data sharing, and sensitive data collection. As tracking stacks become more complex with the use of pixels, software development kits (SDKs), tags, session replays, analytics, and advertising identifiers, organizations are increasingly expected to demonstrate a clear technical understanding of what data is collected, where it is sent, and how controls are implemented and monitored.
In this webcast, presented by BDO USA and ObservePoint, we will review current enforcement trends affecting tracking technologies and break down what these developments mean in practice for privacy, legal, compliance, and digital teams. The session will connect emerging regulatory expectations with real-world response approaches—such as maturing consent and preference management, strengthening vendor oversight, validating tracking behavior through technical testing, and improving governance and documentation to withstand scrutiny. Attendees will leave with actionable insights to help assess risk, prioritize remediation, and prepare for regulator or plaintiff inquiries.
1.0 CPE Credit in the field of Specialized Knowledge (SK)
Learning Objectives
- Identify major enforcement themes related to tracking technologies (websites and mobile apps), including common allegations tied to consent, notice, data sharing, and cross-border data transfers.
- Explain the technical fundamentals of common tracking tools (e.g., pixels, SDKs, tags, session replays) and evaluate how these technologies impact compliance risk through data mapping and validation/testing approaches.
- Apply practical response strategies to reduce exposure and improve readiness—such as strengthening consent and cookie governance, enhancing vendor/third-party controls, and improving documentation and incident/inquiry response playbooks.
CPE Information
Delivery: Group Internet Based
Prerequisites: None
Advanced Prep: None
Program Level: Basic
Cost: There is no fee to attend this session
Information about CPE Eligibility
To receive CPE credit for participation in a BDO webcast program, you must respond to the occasional polls that appear throughout the program and be in attendance for a minimum of 50 minutes. You will receive an email notification following the program if you completed the necessary polls and qualified for CPE credit. This email will include instructions on how to access your CPE certificate.
Please Note: Per BDO USA’s CPE Compliance policy, CPE will not be issued for programs that fail to comply with the NASBA Standards, or to individuals who do not meet the attendance requirements. For example, a professional attending a webcast must respond to at least 3 polls per CPE credit.
For questions regarding CPE credit, please contact [email protected].
BDO USA, P.C. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
