- This event has passed.
Don’t break your marketing: Leverage consent for smarter personalization
June 2 @ 11:00 am – 12:00 pm EDT
Event description
Grant Thornton Advisors and OneTrust will examine what it takes to build a Universal Consent & Preference Management (UCPM) program that is auditable, free of dark patterns, and capable of powering a scalable, trusted marketing operating model.
With accelerating regulatory scrutiny, the shift to first‑party data, and rising consumer expectations for transparency, organizations are rapidly modernizing their CPM capabilities. This session will outline the core elements of a strong consent foundation, highlight market trends driving adoption, and share proven lessons from successful deployments—including how to align privacy and marketing teams, avoid over‑engineered builds, and establish scalable, measurable workflows that turn consent from a compliance requirement into a durable driver of customer trust and engagement at scale.
Webcast details
Date and time
Tuesday, June 02, 2026
11:00 AM ET – 12:00 PM ET
Recommended CPE credits
1
Learning objectives
- Define a scalable UCPM foundation by establishing an auditable consent and preference management framework that supports enterprise growth.
- Identify market and regulatory drivers shaping CPM adoption, including evolving regulations, first party data strategies and rising consumer expectations.
- Apply proven deployment best practices to align cross functional teams, simplify implementation and build workflows that strengthen compliance and customer trust.
