- This event has passed.
BorderCrossings … with EY transfer pricing and tax professionals
January 25 @ 1:00 pm – 2:15 pm EST
The rising prominence of generative artificial intelligence (GenAI) presents an unprecedented opportunity across all industries to create highly valuable intellectual property and enhance existing processes and offerings, including the collection, analysis and decision-making around customer-related data. Companies need to understand the transfer pricing implications of these data to properly align profit with value creation.
During this webcast, EY will revisit an October 2021 conversation about valuing customer-related data, with updates on how considerations might change in a post-GenAI world and discussion of how GenAI interacts with business intelligence (BI) and continuous integration (CI). We will discuss frameworks for assessing and inventorying customer-related data and valuing them across a spectrum of business models (i.e., data-enabled and data-enhanced models). We will also examine fair market valuations of data from a transfer pricing perspective.
We hope you will be able to join us for this important webcast.
Panelists
- Melody Leung, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP
- Yiting An, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP
- Eric Olson, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP
- Angela Quater, Principal, Strategy and Transactions, Ernst & Young LLP
Moderator/Panelist
- Mike McDonald, Managing Director, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP
EY webcast managed and produced by Ernst & Young LLP’s Tax Technical Knowledge Services Group, Washington, DC: Lynn Fairfax.
