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DIGITAL TRANSFORMATION & DEMAND GEN STRATEGIES IN RETAIL

July 27, 2021 @ 12:00 pm - 1:00 pm EDT

Free
BDO CPE Webinars

Participants of the live webinar will be eligible for 1 free CPE credit.

Register

The 2021 Retail Digital Transformation Survey polled 100 C-level Retail executives to uncover and analyze key digital challenges and priorities for the year ahead. The results also reveal how organizations can create a digital transformation strategy that leverages technology to unlock new opportunities and build operational excellence.

In light of survey results, Robert Brown, Managing Director & Digital Retail Lead at BDO USA, will illustrate trends driving the core tenants in building a successful digital transformation strategy, and how to define metrics that measure and gauge success before deciding on what technologies to implement.

Rob Bonham, Business Development Lead at Demand Gen Group at BDO USA, will help participants better understand the customer experience (CX), take a closer look at the critical elements needed to build a strong Demand Generation strategy, and how technology selection(s) fit into a digital transformation strategy.

Learning objectives:

  • What are the key components to a strong demand generation strategy
  • Why should you have a digital transformation strategy in place before making decisions on what technology to use?
  • What are the important success metrics? And how do you define them?
  • CX in the rapidly evolving, digitally enabled retail world, and how to communicate to your customers and prospective customers.
Delivery: This webinar will be delivered via the BDO Online CPE Network
Prerequisites: None
Advanced Prep: None
Credits: 1.0 credit in the field of Specialized Knowledge
Program Level: Basic
BDO USA, LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
  • PRESENTERS
Natalie Kotlyar
Partner, National Leader for Retail & Consumer Products Industry Group
BDO USA, LLP

Robert Brown
Managing Director & Digital Retail Lead
BDO USA, LLP

Rob Bonham
Business Development Lead at Demand Gen Group
BDO USA, LLP

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