Program Content:Perhaps no industry has been impacted more by the digital revolution and the rise of the empowered consumer than retail. Recent research by the National Center for the Middle Market (NCMM) shows that retailers who are thriving in this environment share common characteristics, including the drive to create a seamless experience for empowered consumers. This webcast will focus on how empowered consumers are driving ongoing digital change in the retail sector. We will explore the findings of NCMM’s research followed by idea rich perspectives on how retailers can address four evolving experience areas that are key to winning with consumers and an aligned digital strategy – Personalization, Speed, Customer Experience and Value.
Learning Objectives:
- Identify and describe the impacts of digitalization and characteristics of high growth retailers in today’s environment
- Cite the implications of empowered consumers’ expectations on retailers and the retail experience
- Explain key digital and data-driven strategies retailers can apply to better engage and influence the consumer experience
- Define examples of digital transformation levers available for retailers to build competitive capabilities
Speakers:
- Kevin Kelly, Retail Industry Leader
- Zeynep Koller, Principal, Strategy & Transformation
- Agnès Sauvage, Managing Director, Strategy & Transformation
- Kaitlyn Ramirez, Experienced Manager, Digital Transformation & Management
- Doug Farren, Managing Director, National Center for the Middle Market
Recommended Field of Study: Business Management and Organization
Program Level: Overview
Prerequisite: None
Delivery Method: Group-Internet
If you have any questions or encounter any difficulties while enrolling, please contact technical support via phone at +1 877 398 9939, via email at GTWebcast@centurylink.com, or visit our webcasting frequently asked questions page.
If you have any questions regarding CPE credit, please contact CPE support via phone at +1 630 396 5831, via email at CPEEvents@us.gt.com, or visit our webcast CPE information page.
