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Privacy and Digital Marketing: building a program to engage customers while respecting privacy.

November 13, 2019 @ 2:00 pm - 3:00 pm EST

Free

Participants of the live webinar will be eligible for 1 free CPE credit.

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Program content: With the CCPA taking effect in less than six months, companies are faced with increasing challenges to navigate the ever-evolving privacy landscape. As companies increasingly rely on big data to drive their business, especially marketing, analytics, and consumer insights, they must also understand the privacy implications. This means possibly adjusting marketing practices to comply with various domestic and international regulations. Join privacy experts at Grant Thornton LLP to share best practices on how to drive marketing efforts while balancing the regulatory compliance with CCPA, GDPR and beyond.

Learning Objectives:

  • Describe the current privacy landscape (GDPR, CCPA, NY Privacy Act, ePrivacy etc.) and how it impacts digital marketing
  • Identify how marketing professionals could navigate laws on consent and preference to balance the competing business objectives and legal needs
  • Define how various methods (e.g., data inventory, privacy management solutions) can assist with consent preference management

Speakers:

  • Lindsay Hohler, Principal, Cyber Risk Services
  • Sonia Siddiqui, Manager, Cyber Risk Services

Recommended Field of Study: Regulatory Ethics
Program Level: Overview
Prerequisite: None
Delivery Method: Group – Internet

If you have any questions or encounter any difficulties while enrolling, please contact technical support via email at webcastCOE@us.gt.com, or visit our webcasting frequently asked questions page.

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If you have any questions regarding CPE credit, please contact CPE support via phone at +1 630 396 5831, via email at CPEEvents@us.gt.com, or visit our webcast CPE information page.

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