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The Accounting Profession: Where It’s Going & How to Get There

October 16, 2019 @ 2:00 pm - 3:00 pm EDT

ADP CPE webinars

Participants of the live webinar will be eligible for 1 free CPE credit.


Join Mike Platt of INSIDE Public Accounting (IPA) and Jordan Birnbaum, ADP’s Cheif Behavioral Economist, as they discuss the findings of IPA’s 30th annual Survey & Analysis of Firms – the leading and longest-running benchmarking study of the business of public accounting. With over 550 firms across North America participating in this year’s survey, IPA’s Platt will present the data and insights from the report focusing on financial results, partnership issues, staffing, services, governance, administration, human resources and technology. Birnbaum will weigh in on the change management insights and activities that will be needed to help reshape mindsets and retool skillsets to successfully build the bridge between today’s operational reality and the aspirational future all firms are striving for.


Learning Objectives:

  • Understand the current financial & operational metrics and long-term trends driving the business of public accounting today.
  • Gain insights into opportunities and become aware of blindspots as firms work to transform their businesses for the future.
  • Understand how to apply the principles of behavioral economics to accelerate change and minimize friction to best position a firm for the future.


Instructional Method: Group Internet-based
Course Level: Update
Field of Study: Business Management & Organization
Prerequisites/ Adv Preparation: None
CPE Credits: 1 Hour




This content provides a high level overview and practical information concerning the subject matter covered and is provided with the understanding that neither the publisher nor the writers are rendering legal advice or other professional services.

Wolters Kluwer is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

New York note: Wolters Kluwer is a registered Continuing Education sponsor with the New York State Board for Public Accountancy, State Education Department. (Sponsor #000085) | Texas note: We have registered with the Texas State Board of Public Accountancy as a CPE sponsor. This registration does not constitute an endorsement by the Board as to the quality of our CPE program. (Sponsor #000001).

Please check with your State Board which has final authority on the approval of courses for CPE credit.


ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. Copyright © 2019 ADP, LLC.

Jordan Birnbaum
Chief Behavioral Economist

Jordan directs the application of behavioral economics principles into new product development in the human capital management market. Prior to joining ADP, Jordan was a founding employee and Senior Vice President, Business Development, of Juno Online Services, playing a key role in a successful IPO and then beating analysts’ estimates for six consecutive quarters. Jordan graduated from Cornell University with a BS, Policy Analysis, and from NYU with an MA in Industrial / Organizational Psychology.

Michael Platt
INSIDE Public Accounting

As a past executive of two accounting firmassociations and co-founder of AccountingWEB.com, Mike has helped large local and regional firms across North America grow and thrive. Mikecontinues to bring fresh ideas, approaches and information to firms across the globe. A frequent speaker, Mike specializes inbenchmarking trends and analysis, and dispute resolution services. Mike’s 30-plus yearsof hands-on experience and interaction with firms gives him a unique perspective on what works and what doesn’t inside firms.

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