Don’t break your marketing: Leverage consent for smarter personalization
Event description Grant Thornton Advisors and OneTrust will examine what it takes to build a Universal Consent & Preference Management (UCPM) program that is auditable, free of dark patterns, and capable of powering a scalable, trusted marketing operating model. With accelerating regulatory scrutiny, the shift to first‑party data, and rising consumer expectations for transparency, organizations...

