Strategic CX: Optimizing Your Customer Experience to Drive Business Growth

Customer experience has emerged as a pivotal driver of business growth, with each customer interaction shaping brand perception and loyalty. CX and marketing leaders must navigate the rapidly changing business dynamics of today to seamlessly connect experiences and orchestrate them within their organizations. In addition, organizations must adapt and enhance their experience offerings, so they align with customers’ evolving expectations across a vast digital landscape ─ including the emergence of AI and automation ─ to drive future growth.

Join us as we unveil and explore key findings from our Protiviti-Oxford global executive outlook on the customer experience, including CX strengths and weaknesses, resources and readiness, as well as the impact of AI and other emerging technologies. We also welcome clients from X and Y as part of a Protiviti panel discussion on the future of both B2B and B2C CX journey. 

In this webinar, you will be able to:

• Discuss business strengths and weaknesses when it comes to CX
• Explain how c-suite and board can overcome the “optimization gap” in CX performance
• Identify personalization at scale, omni-channel experiences, digital touchpoints and brand promise consistency
• Define ways strategic CX can drive growth and improve your company’s bottom line 

CPE: 1 credit available for live attendance

*CPE for qualifying live attendees only. You must answer 3 of the 4 poll questions and be in attendance for a minimum of 50 minutes during the live event. CPE will be e-mailed to qualifying attendees within 60 days of the live event. Field of Study: Communications and Marketing. Program Level: Basic. Delivery Method: Group Internet-Based. Prerequisites/Advance Preparation: None. Elements of Engagement: Polling Questions.

Protiviti is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For more information regarding refund, concerns, and program cancellation policies, please contact the CPE Administrator at [email protected].