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Trends, Insights, and Actions From CLA’s 40th SNF Cost Comparison Report
December 16, 2025 @ 12:00 pm – 1:00 pm EST
For 40 years, CLA’s SNF Cost Comparison & Industry Trends Report has been a trusted pulse on the evolution of the skilled nursing industry. This year’s findings tell a clear story: strong operators are separating themselves through disciplined management, sharper visibility into their numbers, and the ability to drive quality, data, and financial outcomes.
In this complimentary session, we’ll deep dive into the key trends shaping the industry — occupancy recovery, margin improvement, quality correlation, Medicaid dependence, and the early effects of OBBBA moving from observation to action.
We’ll discuss how leaders can mature the business of the business through development of an actionable digital strategy — creating structure, rhythm, and clarity around what drives performance and how to demonstrate success. Finally, we’ll walk through practical applications and examples we are seeing in the industry.
At the end of this session, you’ll be able to:
- Recall key financial and operational trends from CLA’s 40th SNF Cost Comparison Report and what they reveal about the current and future state of the industry
- Identify when, where, and how to start the process of developing a digital strategy so investments turn into returns
- Recognize high-performing operators think differently, using data, dashboards, and digital tools to run their business with clarity and accountability
- Review practical applications to mature the “business of the business” — building systems that help teams focus, measure, and execute with confidence
Who should attend
This session is designed for CEOs, CFOs, COOs, and executive directors at skilled nursing facilities, hospitals, and other health care organizations.
Questions?
Contact CLA’s meetings, events, and experience team at [email protected].
CPE
Recommended CPE: 1 credit, Specialized Knowledge
Prerequisites: None
Program level: Overview
Advance preparation: None
Delivery method: Group Internet Based
