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2026 travel outlook: What changing travel trends can mean for growth
March 17 @ 1:00 pm – 2:00 pm EDT
Key takeaways
After years of resilience that often defied broader economic uncertainty, travel demand may be showing early signs of strain. While travel participation remains high, growing financial concern is now extending to higher-income leisure and frequent corporate travelers, which may be driving more conservative trip planning. This shift could begin to challenge premium-led growth heading into 2026. We’ll discuss:
Why artificial intelligence could influence growth strategies
What recent survey data reveals about emerging pressure points in travel demand
Where premium and luxury strategies may face new headwinds
How generational shifts are changing the path to purchase
