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Future-Ready Firms: Insights from the 2025 CPA.com & BILL Growth & Tech Survey
August 20, 2025 @ 3:00 pm – 4:00 pm EDT
74% of accounting firms have a detailed plan in place to add new services in the next 12 months—and for many, technology is the catalyst. In this forward-thinking webinar, industry leaders will share how firms are embracing digital transformation to expand service offerings, boost revenue, and strengthen client relationships.
Featuring Kim Blascoe, senior director, CAS Professional Services at CPA.com; Ariege Misherghi, SVP & GM of Accounts Payable, Accounts Receivable and Accountant Channel at BILL; and Becky Munson, partner and CAS practice leader at EisnerAmper, this session unpacks key findings from the latest research by BILL, and CPA.com. You’ll hear firsthand how these experts are navigating growth and change, and what steps your firm can take to stay competitive and future-ready.
Learning objectives:
Estimate the impact of strategic technology implementation on revenue growth and employee productivity.
Identify the top technology trends driving growth in accounting firms over the next year.
Recognize the most critical areas where technology enhances client acquisition and retention.
Distinguish key strategies firms are using to overcome technology adoption challenges and inefficiencies.
Recall the emerging client advisory services (CAS) poised for growth and technology integration.
