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Insights from the EY Loyalty Market Study 2026
May 12 @ 12:00 pm – 1:00 pm EDT
Brand loyalty starts with understanding customers, and understanding customers starts with data. The EY Loyalty Market Study 2026 surveyed more than 1,400 consumers and 300 corporate loyalty leaders across multiple industries to uncover how loyalty programs can deliver the greatest value for customers and brands alike.
Join EY Americas Loyalty Leader Patricia Camden and Michael Anders, Principal, Strategy and Execution, EY-Parthenon, Ernst & Young LLP, for an in-depth discussion on our findings, exploring how loyalty programs continue to grow in strategic importance and deliver strong business results, even as consumer expectations and behaviors begin to shift. Building off insights from our 2024 and 2025 studies, we’ll examine what this means for brands today, including how experience, digital engagement and the expanding role of AI are shaping the next phase of loyalty.
At the end of the webcast, attendees will be able to:
- Describe how loyalty programs are evolving in today’s market.
- Recognize key shifts in consumer expectations and behaviors across loyalty programs.
- Identify the major trends influencing the future of loyalty strategy and design.
Presenters:
Olivia Glick, Senior, Consulting, Ernst & Young LLP
Patricia Camden, Managing Director, EY Americas Loyalty Leader | EY – US
Michael Anders, Principal, Strategy and Transactions, EY-Parthenon, Ernst & Young LLP | EY – US
Caroline McTish, Senior Manager, Consulting, Ernst & Young LLP
Zach Backus, Senior Manager, Consulting, Ernst & Young LLP
CPE Information (for live events only)
Delivery Method: Group Internet Based
Program Level: Basic
Prerequisites: None
Advanced Preparation: None
Refunds & Cancellations: This course is offered free of charge, therefore there are no refunds given. In the event that a course must be cancelled, participants will be contacted via the email addressed submitted during registration.
Complaint Policy: For complaints or concerns, please submit an inquiry here.
Note: CPE credit is awarded for live webinars only. For more information, visit: https://www.ey.com/en_us/media/webcasts/cpe.
Ernst & Young LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
