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Loyalty programs: The myths, the risks, and the key to ROI
December 13, 2023 @ 2:00 pm – 3:00 pm EST
Free
1 CPE credit
The majority of consumer-based businesses – especially hospitality, lodging, restaurants, gaming and retail – invest heavily in strategies to attract and retain high-frequency customers. Loyalty programs are a common and popular tool, but success is elusive, costs are high, and the results are often disappointing. In this webcast, learn more about the common myths and misconceptions related to how loyalty programs actually work and the secrets to unlocking value.
Our subject matter specialists will address:
- The common goals that drive loyalty program adoption
- The popular and widespread misconceptions about loyalty programs that lead to underperforming strategies
- The financial risks related to underperforming loyalty programs
- An introduction to new approaches to loyalty analytics and insights that are leading to better strategies and are the key to unlocking the value of loyalty programs
Date and time
Wednesday, December 13, 2023 2:00 PM ET – 3:00 PM ET
Recommended CPE credits
1
Learning objectives
- Identify the common goals that drive loyalty program adoption
- Recognize the misconceptions about loyalty programs that lead to underperforming strategies
- Determine the financial risks related to underperforming loyalty programs
- Apply new approaches to loyalty analytics and insights to design better strategies and improve the ROI on loyalty investments
