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Mastering Talent Marketing: How to Attract Top Talent Like Brands Attract Customers
October 2, 2024 @ 1:00 pm – 2:00 pm EDT
Mastering Talent Marketing: How to Attract Top Talent Like Brands Attract Customers
Organizations can no longer afford to sit back and wait for talent to come to them. As they operate in one of the most challenging labor markets ever experienced, they must begin to treat talent in the same way that they would potential customers: by marketing the benefits of coming to work for them and setting themselves apart from other employers.
Join us on Wednesday, October 2nd for a 60-minute discussion where Protiviti Managing Director Kim Lanier will be joined by Jessika Groce, CHRO of EvergreenHealth, and Rich Dredge, CEO/Co-Founder at Largely. They will cover:
- How to conduct a deep dive into their attraction and retention strategies to identify the most challenging pain points.
- How the decision was made to focus on the employment brand and talent marketing.
- The steps that were taken to build a strong employment brand and achievable talent marketing strategy.
- How video-based talent marketing was utilized to tell the organization’s story in the marketplace.
- What early results of the talent marketing program are showing.
Following this webinar, you will be able to:
- Learn how to evaluate the current state through an attraction & retention analysis.
- Understand the importance of a strong Employee Value Proposition (EVP).
- Develop an understanding of how to utilize talent marketing to effectively communicate the EVP.
- Comprehend how analyzing competitors’ talent marketing strategies can help them to differentiate their own employment brand.
- Learn what a talent marketing roadmap is and how it can be utilized to increase attraction & retention.
CPE: 1.0 credits available for live attendance
*CPE for qualifying live attendees only. You must answer 3 of the 4 poll questions during the live event. CPE will be e-mailed to qualifying attendees within 60 days of the live event. Field of Study: Finance. Program Level: Basic. Delivery Method: Group Internet-Based. Prerequisites/Advance Preparation: None. Elements of Engagement: Polling Questions.
