Why loyalty programs fail—and how to let behavior guide design

Event description

Most loyalty programs fail to deliver on the intended outcomes. We’ll walk through the data-based insights that reveal how loyalty programs really work … and don’t work. We’ll then highlight the strategies that deliver actual results and discuss the data strategies required to identify the insights to drive customer growth. 

Attendees will receive verifiable insights into how consumers behave in loyalty programs and learn how companies can leverage behavioral segmentation approaches to capture more customer demand and grow sales.

Date and time

Wednesday, October 29, 2025
2:00 PM ET – 3:00 PM ET

Recommended CPE credits

1

Learning objectives

• Identify common assumptions loyalty programs make about customer behavior. 
• Describe how to analyze customer behavioral patterns to identify the insights that can feed sales growth. 
• Explain loyalty design to better align with customer behavior.