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Evidence generation strategies for enhanced market access success
March 19 @ 11:00 am – 12:00 pm EDT
Ensuring market access for a cutting-edge medical device, bio-pharmaceutical agent or diagnostic test is crucial for the long-term viability of life sciences organizations. Industry leaders aspiring to expand their market access reach need to understand the factors associated with securing coverage from payers and providers, especially for multinational companies or organizations looking to expand into global markets. As the industry proceeds to embrace the need for real-world evidence (RWE), there is a rising demand for life sciences organizations to gain a competitive advantage by leveraging RWE beyond clinical trials. However, understanding when to leverage RWE and how to integrate it into the product life cycle can expedite your market access success.
Join Baker Tilly for an informative webinar discussing the importance of evidence generation for successful market access. In addition to discussing key considerations when building your evidence-generation strategy, our specialists will talk about the need for evidence-generation beyond clinical trial data. We will cover the crucial role RWE plays in helping pharma and medical device organizations enter global markets. Our team will also discuss how you can amplify RWE to create positive return on investment (ROI) for your organization.
Who should attend
- CEOs, presidents, CFOs, CIOs, COOs, vice presidents, market access, medical affairs, government affairs, health policy and other management professionals in life sciences organizations
Moderator
- David Gregory, MPA, FACHE, Principal, Baker Tilly
Panelists
- Arun Parekkat, Managing Director, Baker Tilly
- Grace Macalino, PH.D., M.P.H., Director, Baker Tilly
- Keith Needham, Senior Manager, Baker Tilly
- Peter Bannister, Romilly Life Sciences
Learning objectives
- Understand the importance of having an effective evidence generation strategy
- Identify various evidence generation strategies and ways in which RWE can assist in accelerating market access success for your product
- Recognize the criteria that payers and providers use to assess coverage and facilitate adoption in the U.S., Europe and global markets, and understand how RWE can play a pivotal role in meeting industry standards
- Analyze how your organization can utilize RWE to increase ROI.
