The Forces Driving Value Pricing

Firms are moving away from the billable hour, but why? Because automation is making it irrelevant. Because buyers like subscription models. Because paying the value of something has taken hold in the profession. But what does it take to value price? What obstacles might you face? How do you even get started? We’ll explore different ways you can value price, and then dive into the importance of proper scoping before setting a price. It’s time to quit selling your time and let your employees shine.

Learning Objectives:

• The difference between hourly, fixed and value pricing
• Why firms struggle with pricing
• Components to consider when scoping work
• What clients are really buying
• How value pricing creates a better firm